What is Reputation Management in SEO?
Search Engine Optimization or SEO is the natural or organic way to get traffic to your website by using keywords, but what is Reputation Management and how does it go with SEO? I am glad you asked.
I reached out to my friends over at Georgia SEO Explosion, a local business that provides SEO in Augusta, GA, for their expertise on the SEO, as I break this down into several different key points, so you will have a better understanding of the relationship between SEO and Relationship Management.
What does Reputation Management mean?
Reputation Management is a nice technical term for keeping the reputation of your website clean and upstanding. Think of good impressions. This is vitally important when it comes to traffic. People want to go to a trusted website when finding information on things or even shopping. If you have a bunch of junk on there or overused keywords it is looked poorly upon which in turn puts you at the bottom of the search list.
Whatis.com gives a lot of information about how reputation management is like keeping up with public relations but on the web calling it ORM (Online Reputation Management). It is an art of keeping up with search inquiries and all references to your website.
Why not just use SEO?
Although a lot alike, SEO and Reputation Management both carry different aspects. When using SEO it will only push your page up a few bars when searched but ORM (online reputation management) will push the page up several more times than SEO would.
Instead of just using SEO you are actually going on social media sites bringing up the reputation for your site which in turn brings more traffic and if your site has great articles in them or sells reputable items then you are more likely to get even more traffic. No one wants to go to an untrusted site. SEO is great at bringing in traffic to your site but ORM makes it even better.
Why is positive feedback important?
A lot of websites like Google and Bing mainly want to show websites that have positive reviews. Just like you, they don’t want a bad reputation for their website so much so that no one wants to come to it. They put out the best websites with the best reviews so when people do a search they know that the best search engine to use is theirs because they put out the best results. If they put out a bunch of links to garbage websites then no one would want to use them.
Positive feedback is a must to bring your website higher up on the search engine list and the higher it is up there is more of a chance to get visits. If it is getting negative feedback then you can expect it not to be so high up there resulting in fewer visits.
What should you do about negative feedback?
You should know what people are saying positively about your website so you can keep doing those things. You should also know when something negative hits too and try your best to solve the issue. If it is a negative review of someone being mad about something they bought that did not turn out right, the best thing to do is comment back with an apology and see how you can resolve the issue.
No one likes negative reviews but we all get them at some point and the best way to fix them is to avoid them. Seohacker.com says it best when it comes to getting bad reviews. They also have a strategy to help reverse it. You can find that here.
How do I start Reputation Management?
The best place to start is by using SEO and getting positive feedback from that. Remember that if you use too many keywords you are overdoing it and will, in turn, get negative feedback which will put you lower on the list of searches. WordStream.com actually calls it word stuffing. So, be careful when using keywords and never overuse them or you can get an adverse effect. Once started on that you can get yourself set up on major social media sites.
Do not only just set up a site but make regular posts that include information about the site you are aiming to get traffic to. Don’t hesitate to invest money in your site. Mov.com actually says to stay away from free sites because you want to own your listings.
This is a start in the right direction to building your website. It is vitally important to keep up with the reputation of your site. SEO and Reputation Management do go hand in hand with building a healthy site. Don’t hesitate to start a blog to bring more people to your page. This always helps. I hope that you have a better understanding of Reputation Management in SEO now that you have read our article and I hope it helps in your success.